Baltimore County Launches "Be Safe to Stay Safe" Public Health and Education Initiative
Campaign to Highlight Ravens' Calais Campbell, Orioles Legend Brooks Robinson, Health Leader Dr. Leana Wen to Convey Simple Message Aimed at Slowing the Spread
Baltimore County Executive Johnny Olszewski today announced the "Be Safe to Stay Safe" campaign, a public health and education initiative aimed at encouraging residents to properly wear masks and follow other key hygiene practices to slow the spread of COVID-19 and save lives.
The campaign, which features Baltimore Ravens defensive lineman and five-time Pro Bowl player Calais Campbell, Orioles Hall of Fame Third Baseman, Brooks Robinson, national public health expert Dr. Leana Wen, and local radio personalities, includes a series of announcements being aired throughout the region on local television and radio stations, as well as social media outreach.
"The science is clear: face coverings are one of our best tools in the fight against COVID-19. We have to do everything we can to slow the spread of this virus and our "Be Safe to Stay Safe" campaign will convey this simple message to educate, inform and protect County residents," said County Executive Johnny Olszewski. "I want to thank all those who have added their voices to this new effort. Together we can continue to take the necessary steps to protect ourselves and our loved ones. Remember, Be Safe to Stay Safe, Baltimore County!"
Campaign Begins Today
Beginning today, the campaign will air on Baltimore-area broadcast and radio stations-including Orioles and Ravens broadcasts-as well as billboards throughout the County, MTA buses and light rail cars, as well as on social media and other digital platforms.
"Our African-American and Latinx communities have been hardest hit by this virus," said Baltimore County Health Officer Dr. Gregory Wm. Branch. "This effort will emphasize the importance of using face coverings, social distancing and avoiding large gatherings to help slow the spread among our neighbors that continue to be disproportionately affected by the pandemic."
In the coming days, the "Be Safe to Stay Safe" campaign will be posting signage at County-owned properties and facilities as well as displaying signage, table-tents, and more at restaurants and businesses in partnership with local Chambers of Commerce.
Additionally, Baltimore County will be distributing 10,000 facemasks to residents to promote public awareness about the risks of COVID-19 and help protect our residents by providing facial coverings to keep them and others safe.
For more information on COVID-19 resources, please visit the Coronavirus Updates and Guidance page.
Ways to Watch
Watch the "Be Safe to Stay Safe" video clip on YouTube.