COVID-19 Vaccine Social Media Toolkit

HEALING STARTS HERE

The purpose of this campaign is to educate Baltimore County residents, community partners, and other stakeholders on the safety and efficacy of the COVID-19 vaccine. We also aim to engage our audiences in fact-based conversations that encourage eligible individuals to get vaccinated when supplies are available.

This social media toolkit contains information and resources designed for you to use to help promote the Healing Starts Here COVID-19 Vaccine campaign message on your social media accounts. It includes sample messaging for posts, suggested actions, downloadable graphics and hashtags for use on Facebook, Twitter and Instagram.

HOW TO USE THIS TOOLKIT

  1. Share Messages on Social Media

    Copy and paste, or adapt this messaging and share it directly with your audiences via social media (Twitter, Facebook, Instagram, etc.), email marketing, and other appropriate communications tools.

  2. Use Hashtags

    Use the hashtags #HealingStartsHere and #CancelCovid on social media to share your positive experiences with getting vaccinated and encourage your neighbors or partners to follow suit.

  3. Follow Baltimore County

    Follow Baltimore County Government and the Baltimore County Department of Health and Human Services on social media and share updates about the pandemic.

  4. Subscribe to Our Newsletter

    Subscribe to the Baltimore County Government County Connect e-newsletter to receive COVID-19-related updates directly in your inbox.

SAMPLE SOCIAL MEDIA CONTENT

These messages can be shared with your social media communities on Facebook, Twitter and Instagram.

Tip: Include an image or personal video with your posts. Audiences are more likely to see and engage with content that has a visual element. Browse our campaign graphics.

Tip: Including a personal photo of you, masked up, before or after your got your dose would be a great asset to posts like these.

  • #IGotVaccinated because my job requires me to work with the public. I feel better knowing I can provide for my family and keep us healthy. #CancelCovid #HealingStartsHere
  • #IGotVaccinated because living alone and working from home, with limited contact with other people for nearly a year, has taken a toll on my #mentalhealth. I want to rejoin the society, but I needed to do so safely. #HealingStartsHere
  • #IGotVaccinated because I provide a vital service to my community as a [insert profession]. #HealingStartsHere
  • It was important for my family and I to get the #covidvaccine because my children learn best when they are in the school with their teachers and peers. Now I worry less that they will get sick, or get others sick. #HealingStartsHere

Adapt these messages to help you share your personal experience. Tell your audiences anecdotes like how you felt after your shots, what encouraged you to make this decision, or how your life has changed positively since getting vaccinated.

Tip: Including a personal photo of you, masked up, with family members you mentioned or in the environment you described would be a great asset for posts like these. 

  • #ImVaccinated because [insert personal story]
    • Example: #ImVaccinated because doctors and health professionals I trust explained to me how safe and effective vaccines are; and they shared with me their experiences with taking it. I believed them because I know they have my best interest at heart. 
  • #IGotVaccinated to protect [insert personal story naming loved ones or neighbors] 
    • Example: #IGotVaccinated to protect my mom and grandparents. Illnesses like diabetes and obesity run in our family, making them at risk of having serious symptoms if they contract #Covid. Now when I stop by for a quick visit I don't have to worry that I could get them sick. 

HASHTAGS

Use the following hashtags to add your opinions and experiences to this larger conversations surrounding the COVID-19 vaccine. #CancelCovid and #HealingStartsHere are tracked by this campaign, using the others will help you to engage with other people who have similar interest in this topic. Consider using them all—you never know who you may inspire.

  • #CancelCovid
  • #HealingStartsHere
  • #CovidVaccine
  • #ImVaccinated
  • #IGotVaccinated
  • #VaccinesSaveLives
  • #VaccinesWork
  • #TheTruthAboutCovid
  • #CovidTruths
  • #CovidMyths
  • #LifeInAPandemic

FACEBOOK PROFILE PICTURE FRAME

A badge with the text "I got my COVID-19 vaccine! #CancelCOVID"

Show your support for the COVID-19 vaccine by adding a frame to your Facebook profile picture.

From your Facebook profile, click the gray camera icon at the bottom right of your profile picture.

  1. Select “Add Frame.”
  2. Search “BaltCo COVID-19 Vaccine.”
  3. Choose the #CancelCovid profile frame.
  4. Click “Use as Profile Picture.”

VISUAL ASSETS FOR SOCIAL MEDIA USE

The images below are thumbnails of larger images with optimal dimensions for their specific social media platforms. Images are available in both English and Spanish.

Be sure to expand the image thumbnails before downloading. To download or save an image, first select the thumbnail and the image will expand to its true, downloadable size.

  • If you are using a smart phone: Press and hold the image and save to your image gallery or specified file folder. 
  • If you are using a desktop PC or laptop: Right-click and select "Save As" to save the image to your specified file location. 

ADDITIONAL RESOURCES